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Mr Renzo to ignite Carnival with Start It
CHARLES KONG SOO
Crossover artiste Lawrence David Adams, better known as Mr Renzo, is ready to jump start C2k18 with his song Start It and is hoping to reach regional Carnivals, Latin American markets and beyond after the Carnival celebrations.
Speaking about his plans for the season at his Mt Lambert home on Tuesday, Adams said “We released the song on December 27, the purpose of it was really not just for this Carnival, but to reach the other Carnivals all over the islands.
“My main goal wasn't just to target T&T Carnival, seeing that it was released a bit late. So far, the response we've got has been going great, people are loving Start It.
“We're doing a lot of marketing for it, interviews and we have more promotions coming out very soon, so look out for them.”
The song was produced by Stadic Music, written by David Adams, his manager and brother, Kern Rose and Jovan James.
Adams, 34, said the plan was to do some remixes of some songs from last year such as Party Turn Up and All Eyes on You, seeing that the songs received a lot of positive feedback when he performed in Colombia and other countries.
He said he had several Latin American projects lined up after Carnival with Jamaican producer Tarik Johnston, commonly known as Rvssian, who had done work for some of the top artistes in the Latin American market. Adams said he was very excited about this venture because the Latin American market was huge.
He said during performances with dance hall artiste Nenita in Colombian, they observed the different types of music such as salsa and bachata, the crowd reaction, it opened their eyes and ears to how big the potential can be outside and it was something they definitely want to do this year; release some reggaeton songs.
Creating a household name
Adams said he had several bookings lined up for Carnival, one of them Soca Samba at Anchorage, Chaguaramas, on February 3, school appearances and tours to help boost the brand.
He said a lot of people heard his music but were not familiar with the face behind the music and it was very important for the new generation to get familiar with his work.
Adams said he had been in the music industry for over 12 years and had a large compilation of music. He has been consistent with his releases and he is working to make Mr Renzo a household name.
He said Nenita, who was signed under his label, will also be putting out new material after Carnival since they are always looking to improve themselves as artistes and did not want to become complacent.
Adams said they wanted to create something new and go out there and push it in different countries—T&T and Colombia were the springboard and they are planning to target Panama to see what the response will be like.
He said they had never been to Cuba, but heard a lot of good things about the country—it is part of the Caribbean, the people love the Caribbean culture as well and they will love to tap into that side of the Spanish-speaking Caribbean.
Adams said his brother, David, has always been there for him since day one with some of his biggest hits Bend Ya Back, in 2013.
He said from there, his career started to take off with the help from Jamaican dance hall artiste Aidonia who was featured in the song.
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